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Social Media Optimisation at Hennessy Park Hotel
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Course Overview
Day 1:
How to build your brand with social media (pre-reading).
Introduction to branding and marketing (pre-reading).
E-mail marketing - how to connect with past and current
clients as well as prospects.
Facebook - unlocking the mysteries of Facebook and
how to use it effectively.
LinkedIn - how do we create leads from LinkedIn?
Twitter - how to use it effectively to build your brand.
Instagram - how businesses can grow with Instagram
marketing.
Pinterest - building your brand with Pinterest.
Google+ - overview and how to make it work for you.
YouTube - overview and useful insights
Day 2:
We will focus on the practical application of the theory.
Writing your social media strategy.
Content planning.